Heads!Up 3.2!
Going Mobile with
Heads!Up Mobile App 3.2

Thank you for your interest in 1up!'s mobile application!

The app was built with immediacy in mind: easily loading content, articles & classifieds with links, tapping over to advertisers' websites and subscriber-only access. The following is a description of the app, its functions, how to manage it and monetize it.

Click any of the index links or scroll down to review
the 1up! Heads!Up Mobile App details.
Why would you want this app?
What platforms will the app run on?
What does the app do? Including new 3.2 version features.
App Screen Examples. Including the new Community Pulse module.
How do I get an App for My Publication?
Details to provide 1up! for your app store listing.
The App Addendum.
Comparing Costs.
The Launch Cycle Timeline.
How is the app marketed to our readers?
Is there a revenue model for the app?
How do we take advantage of the app's features?
App Content Workflow.
Can I change the layout or design?
Click to download an example 

Why would you want this app?

Mobile users represent the fastest growing segment of your readership.
  • It gets you into the mobile game.
  • It offers you the opportunity to bring "mobile-only" content to your readers.
  • It's monetized with banners, classifieds, interstitials and subscriptions.
  • An additional channel for your news, photos, classifieds and your advertiser's content.
  • It lets you break the news first in your community.
  • And now...it lets you gauge the mood of your community with Community Pulse!

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What does the app do?

  • New Homepage 3.2 is here!
    • Improved layout and features presentation
      • Publication's title
      • App content-types in top nav scroll bar
      • Article subsections scroll bar, with thumbnails
    • Menu to all the app's features and content
    • Color-keyed to your publication
    • Feature photo/video with caption
    • Advertising banner, rotating

  • Community Pulse
    • Let your readers share how they feel every minute of the day.
    • Sell interstitial tiles that appear after each vote.
    • Readers can see the tallies of how the community felt, yesterday, last week, month and year.
    • ...and watch for new CP features that will tie in more of your app's and website's features.

  • Subsections
    • Assign the story and photo subsections to display in the app.
    • Lock down your subsections for subscriber-only access.

  • Subscriptions
    • Set up security to restrict only subscribers to your content.
    • 1up!'s site-based electronic commerce for self-serve, immediate reader access.

  • Feature Video/Photo
    • On the homepage of your app there's a great spot to add a photo or video, with title and caption.

  • News Stories
    • "DIRECTIONS" button opens a readers map app to show their proximity to the story. (new in version 3)
    • "MORE" button on stories expands briefs to the full story right in the app. (new in version 3)
    • After three articles are viewed, interstitial ads are shown between the headline and the displayed story.
    • The app notifies readers that new articles are available in the app, in real-time when the site admin has loaded the articles in the desktop website. (The site admin can turn off a story's notifications, if needed.)
    • Headlines and articles are cached in the smart device for offline reading.
    • Post date stories when posting to the mobile app, so that stories are ready each morning for your readers.
    • Readers can tap a stories byline to email the reporter directly. (new in version 3)

  • Calendar
    • Events are added automatically to the app when posting to your web site. (new in version 3)
    • Grid shows current month, and highlights each day with events. (new in version 3)
    • Directions, email, telephone and web site buttons can accompany each event's listing, which readers can click to open other apps on their smart phones. (new in version 3)

  • Links Directories
    • Links are added automatically to the app when posting to your web site. (new in version 3)
    • Manage your links by adding categories to organize. (new in version 3)
    • Post a logo/photo and description with each link listing. (new in version 3)
    • Directions, email, telephone and web site buttons can accompany each link's directory listing, which readers can click to open other apps on their smart phones. (new in version 3)

  • Photo Galleries
    • Add photo galleries with point-and-click ease.
    • All your gallery's images will display with captions.
    • Swipe through the full gallery carousel of photos. (new in version 3)

  • Classified liners with photos, links
    • The app displays your classified liners with address links for a smart phones map app, telephone numbers for the phone app and email links for the email app.
    • Each classified can also display photos of the items for sale. Categories and subcat's are all managed through your website in the same manner as your website's categories and subcat's.
    • To see the full list of features and a few screen shots of the classified module's appearance click here.

  • Advertising Interstitials
    • Tiles will display between headlines and your stories.
    • After each Community Pulse vote an interstitial is displayed. (new in version 3)
    • They're easy to load because they're like any in-content ads.
    • You set the time to display and the time before a reader may skip forward.

  • Advertising Banners
    • It's easy to load ad banners because it's done the same way as done for your website.
    • Load multiple advertiser's banners into the mobile app – they rotate in position!

  • Settings
    • A convenience to let readers stay in their app to make changes. (new in version 3)

  • Analytics
    • Heads!Up gathers click-through and impression statistics for your editorial content and advertising.
      (updated in version 3)

  • Tech Details
    • Users are no longer required to walk through a set-up process. (new in version 3)
    • Updated underlying technologies for a faster, more compatible experience. (new in version 3)

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App Screen Examples

New 3.2 Homepage

New homepage screen
The new app homepage provides a host
of new features which will make it easier
for your readers.

Community Pulse-vote

CP vote screen
Community Pulse let's readers
share how they feel. The app
admin sets to show the vote
screen on start-up.

Community Pulse-timer

CP timer screen
Once a reader votes, they're
shown a time and interstitial
ad. And a link to see the
overall voting trends.

Community Pulse-tally

CP tally screen
How are things going in your
community? The tall screen
shows how readers are voting.


Home screen
Set your subsections and
photo galleries to display.
Also, display a features
video or photograph.


Contact form screen
Enables readers to tweak the
settings, browse content and
use the comment form.


Article screen
The full article with all the new
enhanced features...links,
buttons, sharing, etc.


Contact screen
Found in the Menu, used by
readers to send questions,
comments or even news tips
with attached photos.

"No Rights"

No rights screen
When readers aren't your
subscribers, and aren't logged
in, they'll see this screen.

Social Sharing

Social sharing screen
Social sharing options, when
chosen, overlay the brief or
the article.

Photo Gallery

Photo screen
Post your website's photo
galleries subsections with
point-and-click administration.


Interstitials screen
A timed in-content tile that
users must wait through but
can then skip after the time
interval you set.


Classifieds screen
Categories & subcats of your
liners. With multiple photos,
phone link, address link,
email link.

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How do I get an App for My Publication?
  • You must have a News!Site 6.0 version website...upgrading is easy, if you need!
  • Then ask 1up!:
    • For a demonstration of how the app and desktop website work together.
    • Visit our "App Build Out" page where you can request a license addendum, sign it and submit your building materials start the process to deploy your app!
The two online store's (Apple and Android) approval process usually takes about 10 business days to build and post to the online app stores, but could take a bit longer. The approval process gives us all time to get everything in place and to have a training session before readers start downloading and using your new Heads!Up Mobile App.

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Details to provide 1up! for your app store listing

Follow this link to an entry form into which you'll load all your relevant details.

1up! uses these materials to build your app.

If you submit the form with your content please know that work to build your app will start almost immediately (during business hours). If you re-submit materials for your app you will incur a second start-up fee, as the initial work will all be lost.

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The App Addendum

Your website license requires the app addendum. Please contact 1up! Sales for your copy of the addendum at:
(765) 452-3936 or moreinfo@going1up.com.
License Addendum Summary:
Type:An addendum to your existing website agreement
Term:1 year, resets News!Site effective date so the website and the app have the same effective date
Features:As noted above, but more features are to come at no additional cost.
Fees:Contact 1up! for details about set-up and ongoing rates
Requirements:• News!Site 6.0 cms
 • Training by 1up! (free, should be no more than a one hour session)
 • Subsections to assign, decide on security settings, stories & ads to post

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Comparing Costs

App development costs vary greatly depending on the functionality. A simple web search returned sources which list development costs (hosting not included) ranging anywhere from $1,000 on the low end (very little control with the app, no integration with a website) to $250,000. And these costs only cover the Apple or the Android store, not both.

We’ve done all of the heaving lifting for you. It's done! We have integrated your new Heads!Up Mobile App with your Version 6.0 News!Site already. You’ll have easy control over the features, the security, the content for the Heads!Up Mobile App. Your Heads!Up Mobile App will be available in both the Apple and Android stores.

New features are being built and as those are released, there will be no additional cost to you. And, if you have ideas about new features let 1up! know...your success is our success!

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The Launch Cycle Timeline

The launch cycle entails all those events and tasks required to make your new app available to readers.

Task 21-36 days usually Responsibility
Sign agreement: .25 days Customer
Provide app information: 3 days 1up!/Customer
Configure app, servers: 5 days 1up!
             • Load the app branding items
             • Assignment of app software to website
             • Configure the website ad type for posting banners
             • Configure the website subsection for posting banners

Load to online store(s): .5 days 1up!
Online store review*: Variable
(10-25 days)
Online store owner
Configure News!Site .5 days 1up!/Customer
Deployment: 1up!/Customer
Link from site to stores: 1up!/Customer

The app store approval process is entirely outside 1up!'s control, and therefore any timeline that a customer plans for or markets to its readers/advertisers is and can only be tentative. Apps, once approved, may be held and then launch on any specific day in order to fit into a marketing plan

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How is the app marketed to our readers?

How do I tell my readers where they can download the app?
• Link from your site to the app store (1up! can assist with this step).
• Run articles in your print publication.
Should I explain how to use the app?
• You should explain how to configure the app, so that readers can start using the app quickly.
• And tell them the purpose of the app...let them know how you plan to use it and what the advantages are for them when they use the app.
• Advertisers will love to hear how you plan to use the app, and what their opportunities are in it.
Do I use social media to market the app?
• Of course! Provide the link to the app store on all your social media feeds, too.
• Encourage readers to use the app's social sharing features.
Use my print product to market the app?
• Advertise your website & social media addresses, and ask readers to download the app in your house ads. • Highlight stories you broke in the app first.

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Is there a revenue model for the app?
Oh, yeah! You bet!

The News!Site website ad engine has been extended to include your mobile app. This means you simply load/update banners, in-content tiles and classifieds to make them appear in your app! Easy!

How do we sell advertising for the app?

Sell them as a package: site (desktop & mobile), enl, mobile app.
  • Make sure to let advertisers know that as breaking news happens, high school games happen and any event that affects readers' lives that their ad will be rotated through the banner with the updates.
  • Or, if you have one huge advertiser who wants to dominate breaking news...anchor an app sponsor.
You then provide your customer with click through and impression statistics to monitor activity.
How do we make money with the app?
  • 1up! recommends selling:
    • at least, 5 ad banners in rotation at $200/banner/month
    • at least,5 interstitial (in-content tiles) in rotation at $200/banner/month

  • Start a subscriber paywall, secured headlines are respected and would direct readers to a subscription sign up page on your desktop website.

  • Do "assumed sales" with your classifieds to easily start that revenue stream.

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How do we take advantage of the app's features?

Content strategy? Post articles and photos that you'd consider breaking news: fires or accidents, weather events, sports scores, elections results, etc. Do not post mundane news or marketing because then the app loses it value and people might ignore it...and advertisers will then lose value.

Posting articles and photos? The site admin checks a box on the article and photo admin form to place the content in the app update queue.

The admin assigns ads to the Mobile App subsection and the Mobile App ad type with a click.

Content updates? Update notifications are sent when the site admin posts new content.

Feedback? Using the Contact Form, ask readers to both let you know what they think and to send you news tips and photos.

Ads, too? Yes. They are loaded like any other ad, and are updated with articles (they rotate when the pages are refreshed by readers).

Yes. The app will display all your categories, subcategories and liners. It will also make email addresses, phone numbers and web addresses live links.

And if there is an address in the liner, then the reader can click it and the smart device's map app will open up to guide them straight in to pick up their new purchase.

Ecommerce? If your site uses ecommerce (a paywall) the Heads!Up Mobile App respects those subsections and articles, taking readers to your marketing page prompting them to subscribe.

Site owner sets up? Just a few things: design elements for app, workflow processes (e.g.: story budgets, etc.).

Refreshing content? When the app is launched, or by clicking “Ok” on the notification window or performing a refresh will update the headlines list (new articles since the last update will be tagged “New”).

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App Content Workflow

Your staff already has the skills needed to quickly start working in the app.

Training takes less than an hour.

How are articles and photo's added to the app?
The site administrator clicks the checkbox on the story management form...hits "update."

The same process is used for feature and story photos.

How are ad banners added to the app?
Through the standard process...attach the ad, assign it, click "update.".

What about app stats?
Ad banner click throughs and impressions are gathered, and available in the website.

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Can I change the layout or design?

At this time, no.

But hold on...

At this time, no customer-specific customizations are being considered.

But, 1up! is asking you to send your detailed ideas for future consideration.

We're working on many other ideas, and we know you have some great ideas, too!

Share them!

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We look forward to launching your app soon!

This document covers version 3.0 and is intended for 1up! customers only. All screen shots in the document are from 1up!'s developmental-version of Heads!Up Mobile App customer's app, so you may see slight differences on live apps.

Some or all of the Heads!Up Mobile App features, functionalities and terms may change at any time at 1up!'s discretion without notice.

All users install the Heads!Up Mobile App at their own discretion and are therefore solely responsible for any and all issues relating to the app's operation and performance on their device(s).

Customers agree, by the installation of the Heads!Up Mobile App, to indemnify 1up! from all issues relating to the installation of the app.

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