Going Mobile with
Heads!Up Mobile Application 2.0

Thank you for your interest in 1up!'s mobile application! The app was built with immediacy in mind: easily loading content, classifieds with links, tapping over to advertisers' websites and subscriber's access. The following is a description of the app, its functions, how to manage it and monetize it.

Index:
Click any of the index links or scroll down to review
the 1up! Heads!Up Mobile App details.
Why would I want this app?
What platforms will the app run on?
What does the app do?
App Screen Samples
How do I get an App for My Publication?
Details to provide 1up! for your app store listing
The App Addendum
Compare Costs
The Launch Cycle Timeline
How is the app marketed to our readers?
Is there a revenue model for the app?
How do we take advantage of the app's features?
App Content Workflow
Other Features
What is the Process to Set Up the App for a Reader?
Can I change the layout or design?
What updates are being planned?
Click to download our example 



Why would I want this app?

Mobile users represent the fastest growing component of your readership.
  • It gets you into the mobile game.
  • It's monetized with banners, classifieds, interstitials and subscriptions.
  • Another channel for your news, photos and your advertiser's content.
  • It encourages your readers to help you gather news.


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What does the app do?

  • Subsections
    • Assign the story and photo subsections to display in the app
  • Subscriptions
    • Set up security to restrict only subscribers to your content
  • Feature Video/Photo
    • On the homepage of your app add a photo or video
  • News Stories
    • The app displays news articles or briefs, up to 3 news photos & ads in a smart telephone or tablet.
    • It notifies readers that new articles are available in the app, in almost real-time, after the site admin has loaded the articles in the desktop website.
    • When headlines are tapped either the brief or full story (admin's choice) will be displayed. Also, all headlines and articles are cached in the smart device for offline reading.
  • Photo Galleries
    • Add photo galleries with point-and-click ease
    • All your galery's images will display
  • Classified liners with photos, links
    • It displays your classified liners with address links for a smart phones map app, telephone numbers for the phone app and email links for the email app.
    • Each classified can also display photos of the items for sale. Categories and subcat's are all managed through your website in the same manner as your website's categories and subcat's.
    • To see the full list of features and a few screen shots of the classified module's appearance click here.
  • Citizen Journalism / Feedback Form
    • A contact form is provided to let readers send questions or comments.
    • Readers can send news tips and attach photos.
  • Advertising Interstitials
    • Large ads will display between headlines and the story
    • They're easy to load because they're like any in-content ads
    • You set the time to display and the time before a reader may skip forward
  • Advertising Banners
    • It's easy to load ad banners because it's done the same way as done for your website.
    • Load multiple advertiser's banners into the mobile app – they rotate in position!
  • Analytics
    • Heads!Up gathers click-through and impression statistics for your advertising.


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App Screens


Welcome Screen

Welcome screen
The welcome message seen
once after the app is first
installed, configure
notifications here, too.

Home Screen

Home screen
Set your subsections and
photo galleries to display.
Also, display a features
video or photograph.

Menu Screen

Contact form screen
Enables readers to tweak the
settings, browse content and
use the comment form.

Log-in Screen

image
Choose which subsections to
lock down for subscriptions.


Brief Screen

Brief screen
The list of headlines, that when tapped will display briefs or full articles.

Article Screen

Article screen
The full article, with up to
three photos, sharing and the
"View on web" button.

Contact Screen

Contact screen
Found in the Menu, used by
readers to send questions, comments or even news tips
with attached photos.

No Rights Screen

No rights screen
When readers aren't your
subscribers, and aren't logged
in, they'll see this screen.

Social Sharing Screen

Social sharing screen
Social sharing options, when
chosen, overlay the brief or
the article.

Photo Screen

Photo screen
Post your website's photo
galleries subsections with
point-and-click administration.

Interstitials Screen

Interstitials screen
A timed in-content tile that
users must wait through but
can then skip after the time
interval you set.

Classifieds Screen

Classifieds screen
Categories & subcats of your liners. With multiple photos,
phone link, address link,
email link.


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How do I get an App for My Publication?
  • You must have a News!Site 6.0 version website
  • Then ask 1up!:
    • For a demonstration of the content management process.
    • Visit our "App Build Out" page where you can request a license addendum, sign it and submit your building materials start the process to deploy your app!
The approval process usually takes about 10 business days to build and post to the online app stores, but may take as long as four weeks due to the respective online app approval process. But that gives us all time to get everything in place and to have a training session before readers start downloading and using your new Heads!Up Mobile App.


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Details to provide 1up! for your app store listing

Follow this link to an entry form into which you'll load all your relevant details.

1up! uses these materials to build your app. If you submit the form with your content please know that work to build your app will start almost immediately (during business hours). If you re-submit materials for your app you will incur a second start-up fee.

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The App Addendum

Your website license requires the app addendum. Please contact Eric Hillis for your copy of the addendum at:
(765) 452-3936 or ehillis@going1up.com.
License Addendum Summary:
Type:An addendum to your existing website agreement
Term:1 year, resets News!Site effective date so the website and the app have the same effective date
Features:As noted above, but more features are to come at no additional cost.
Fees:Contact 1up! for details about set-up and ongoing rates
 • $99 store posting fee (paid by 1up! annually)
 • No set-up fees to add partner website feeds later
Requirements:• News!Site 6.0 cms (app cannot be attached to other, non-1up! websites)
 • Training by 1up! (should be no more than a one hour session)
 • Story & ad banner posting done by your staff


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Comparing Costs

App development costs vary greatly depending on the functionality. A simple web search returned sources which list the development costs (hosting not included) ranging anywhere from $1,000 on the low end (very little control with the app, no integration with a website) to $250,000. And these costs only cover the Apple or Android store, not both.

We’ve done all of the heaving lifting for you. Most of the development is already done and we’ll integrate your Heads!Up Mobile App with your Version 6.0 News!Site. You’ll have control over what content are sent to the Heads!Up Mobile App. Your Heads!Up Mobile App will be available in both the Apple and Android stores.

New features are on the way and as those are released, there will be no additional cost. There will be no need to choose what features you want nor will you have to pay an additional charge for them.


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The Launch Cycle Timeline

The launch cycle entails all those events and tasks required to make your new app available to readers.

Task 21-36 days Responsibility
Sign agreement: .25 days Customer
Provide store information: 3 days 1up!/Customer
Configure app, servers: 5 days 1up!
             • Load the app branding items
             • Assignment of app software to website
             • Configure the website ad type for posting banners
             • Configure the website subsection for posting banners

Load to online store(s): .5 days 1up!
Online store review*: Variable
(10-25 days)
Online store owner
Configure News!Site .5 days 1up!/Customer
Deployment: 1up!/Customer
Link from site to stores: 1up!/Customer

The app store posting is entirely outside 1up!'s control, and therefore any timeline that a customer plans for or markets to its readers/advertisers is and can only be tentative.

1up! is not responsible for any timeframe the app store requires for approval, nor can 1up! adjust the time used by the app store owner to approve the app.


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How is the app marketed to our readers?

How do I tell my readers where they can download
the app?
• Link from your site to the app store (1up! can assist with this step).
• Run articles in your print publication about app, mobile and when your app has upgrades.
Should I explain how to use the app?
• You should explain how to configure the app, so that readers can start using the app quickly.
• And tell them the purpose of the app...let them know how you plan to use it and what the advantages are for them when they use the app.
Do I use social media to market the app?
• Of course. Provide the link to the app store on all your social media feeds, too.
• Encourage readers to use the app's social sharing features.
Use my print product to market the app?
• Advertise your website & social media addresses, and ask readers to download the app in your house ads.


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Is there a revenue model for the app?
Oh, yeah! You bet!

The News!Site website ad engine has been extended to include your mobile app. This means you simply load/update banners, in-content tiles and classifieds to make them appear in your app!

How do we sell advertising for the app?

Sell them as a package: site (desktop & mobile), enl, app.
  • Make sure to let advertisers know that as breaking news happens, high school games happen and any event that affects readers' lives that their ad will be rotated through the banner with the updates.
  • Or, if you have one huge advertiser who wants to dominate breaking news...anchor an app sponsor.
You then provide your customer with click through and impression statistics to monitor activity.
How do we make money with the app?
  • 1up! recommends selling:
    • at least, 5 ad banners in rotation at $200/banner/month
    • at least,5 interstitial (in-content tiles) in rotation at $200/banner/month

  • Start a subscriber paywall, secured headlines are respected and would direct readers to a subscription sign up page on your desktop website.

  • Do "assumed sales" with your classifieds and easily start that revenue stream.


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How do we take advantage of the app's features?

Content strategy? Post articles and photos that you'd consider breaking news: fires or accidents, weather events, sports scores, elections results, etc. Do not post mundane news or marketing because then the app loses it value and people might ignore it...and advertisers will then lose value.

Posting articles and photos? The site admin checks a box on the article and photo admin form to place the content in the app update queue.

The admin assigns ads to the Mobile App subsection and the Mobile App ad type with a click.

Content updates? Update notifications are sent when the site admin posts new content.

Feedback? Using the Contact Form, ask readers to both let you know what they think and to send you news tips and photos.

Ads, too? Yes. They are loaded like any other ad, and are updated with articles (they rotate when the pages are refreshed by readers).

Classifieds?
Yes. The app will display all your categories, subcategories and liners. It will also make email addresses, phone numbers and web addresses live links.

And if there is an address in the liner, then the reader can click it and the smart device's map app will open up to guide them straight in to pick up their new purchase.

Ecommerce? If your site uses ecommerce (a paywall) the Heads!Up Mobile App respects those subsections and articles, taking readers to your marketing page prompting them to subscribe.

Site owner sets up? Just a few things: design elements for app, workflow processes (e.g.: story budgets, etc.).

Refreshing content? When the app is launched, or by clicking “Ok” on the notification window or performing a refresh will update the headlines list (new articles since the last update will be tagged “New”).



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App Content Workflow

How are articles and added to the app?
The site administrator clicks the checkbox on the story management form...hits "update."

The same process is used for photos.

How are ad banners added to the app?
Through the standard process...attach the ad, assign it, click "update.".

What about app stats?
Ad banner click throughs and impressions are gathered, and available in the website.



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What is the Process to Set Up the App for a Reader?
Download the app, plug in your device and sync the app into the device.

Step 1.
Click app icon to start set up



Desktop screen
Step 2.
Welcome screen.
Tap “Start reading”
to use the app.

Welcome screen


2 steps...that's it!

The mobile app will automatically cache briefs/articles and ads from that website on first use, and lists the editorial content that your site admin has marked.

Updates are indicated to readers with a numeral on the desktop icon, a notification window and a “New” tag on headlines.



Now, if your website and app have a paywall configured, then there is one more step for readers. They will need to either log in or they need to sign up & log in.



...or 3 steps...and that really is it!



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Can I change the layout or design?

At this time, no.

At this time, no customizations will be granted, but 1up! is asking you to send your detailed ideas which you'd like us to consider.

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What updates are being planned?

Future features being considered:
  • Events
  • Links
  • Delays & Closings
When will these new features be available?
Heads!Up mobile app customers will be informed what features will be added next, the timeline and how they can take advantage of the new features.


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Thanks!

We look forward to launching your app soon!

This document covers the first version (v. 2.8) of the 1up! Heads!Up Mobile App and is intended for 1up! customers only. All screen shots in the document are from 1up!'s first Heads!Up Mobile App customer's app. Your app's design and technical attributes may be different.

Heads!Up Mobile App is a relatively new product from 1up! and some or all of the offered features, functionalities and terms may change at any time at 1up!'s discretion without notice.

All users install the Heads!Up Mobile App at their own discretion and are therefore solely responsible for any and all issues relating to the app's performance on their device(s).

Customers agree, by the installation of the Heads!Up Mobile App, to indemnify 1up! from all issues relating to the installation of the app.


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